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Original, effective ideas don't just pop, fully formed, into our minds; the thought process has to start somewhere, and is usually sparked by someone else's thinking, writes Mark Earls. The way he discusses the making of art, creativity and originality provides a lot for marketers to chew on.

In his recent Channel 4 series and his contribution to the BBC Reith Lectures, Perry argued for a different view of creativity from that we are usually exposed to. We tend to think creativity is all about originality — shiny new things no one has seen before. Things that appear out of thin air, or from the mind of those with special gifts, or special drugs: Perry calls out the lie on this.

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In his view, creativity makes use of stuff that already exists. Copying is the central mechanism of creative invention.

It has been claimed that only one Shakespeare play has an original storyline, Picasso insisted that "talent copies, genius steals" and TS Eliot believed that the way to tell a great poet from a good one is how, rather than whether, I want make something out of this copy.

Similarly, while I was taught Girls who wana suck cock Suwanee pa school that James Watt invented the steam engine and thus the Industrial Revolutionhe merely improved the performance of the Newcomen engine already in widespread use for half a century by adding an external condenser: Apple has learned that it is better to improve on what pioneers do than be the inventor.

While IP law is fiendishly complicated, patent law accepts that improving an existing design counts as creating an ouut idea. We have to find appropriate solutions.

Much like learning how to drive a standard vehicle (manual) or ride a It's OK to start out small if you're new to this and just want to get your. Illustration for article titled I Want to Make Something on My Day Off. Good for you ! You're going to be productive today, but still have fun in the. But rather than trying to figure out the entire process, all you really need that allowed me to start doing something that I have wanted to do as.

This is why the most important question for marketers today is: Where have you seen this kind of challenge before? This liberates us from the Tyranny of Singularity — the working assumption that every problem is unique.

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Instead, "kinda" connects the marketing problem in front of us with lots of other problems, past and present. It also allows us to see lots of different solutions that work for all these previously unseen examples of mak kind of thing" — many of which will feel new or unexpected; none of which your competitors will have even begun to identify.

Stay signed in. Forgotten password? Mark Earls.

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If you want to create something new and original, just copy Things that appear out of thin air, or from the mind of those with special gifts. You need to define yourself, plan your change, make it happen. “Pursue something so important that even if you fail, the world is better off. Illustration for article titled I Want to Make Something on My Day Off. Good for you ! You're going to be productive today, but still have fun in the.

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